In January 2005, the Long Beach Board of Harbor Commissioners took a bold step – they adopted the Green Port Policy, an aggressive, comprehensive and coordinated approach to reducing the negative impacts of Port operations.
In late 2024, as Port of Long Beach organizers prepared for the annual State of the Port event in January 2025, the upcoming 20th anniversary of the policy seemed like the perfect opportunity to highlight the environmental achievements of the Port while looking ahead to upcoming achievements. To showcase the Port’s environmental efforts for the anniversary year, a campaign was created – 20 Years of Leading Green – to be used throughout 2025.
The campaign has featured in print and online advertisements, social media, videos, billboards, pole banners and even a specially branded zero-emissions pace car at the Acura Grand Prix of Long Beach. The Leading Green campaign has also been a central component of events like the Port’s annual State of the Port and PHOTO Program and our upcoming Green Port Heroes Awards.